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Jul 23, 2020
6 min

6 marketing changes that will lead to future success

Last March the world, as we knew it, changed – maybe forever. What has definitely changed, and there is no going back, is the digitizatio...

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Pat Browne

Jul 17, 2020
5 min

Driving brand health during difficult times

We all know that brands are more than colour schemes and logos, but in today’s whirling reality of constant change, we also can be forgiven

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Rethinking the employment code post COVID-19

Pat Browne

May 25, 2020
2 min

Rethinking the employment code post COVID-19

Do people come to work feeling less than 100% because they think it makes them look like a hero?

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Brands are being judged. Marketing during a pandemic is wrought with danger.

Pat Browne

May 18, 2020
4 min

Brands are being judged. Marketing during a pandemic is wrought with danger.

Consumers react to all events based on emotions, that includes pandemics. Although it is too early to know what the long-term effects of ...

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Knowing your clients is the prerequisite to a successful pivot

Pat Browne

May 18, 2020
4 min

Knowing your clients is the prerequisite to a successful pivot

“I have to pivot my business. I don’t know if this is permanent or if I’ll be able to go back to my regular business once COVID-19 is ove...

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Pat Browne

May 13, 2020
2 min

Must Follow Strategies for Brand survival in the new normal.

The stakes are high. Negotiating the Covid-19 new-normal which includes lockdowns, shutdowns, social distancing, remote working (or not w...

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