ideasLAB, the right idea, at the right time, in the right media. That's what moves us forward.
There is no doubt that brands will face challenges in the coming months. Many challenges that we can't even foresee. But with conviction and strategy; by sticking to our brand values; we will come through stronger and healthier.
ideasLAB was created as a destination for alignment of creativity and strategy. Creativity with the right strategic direction will provide brand health and ROI.
From more than 30 years in this industry, one thing I know for sure, "Current times are unprecedented."
Success today will require a new way of communicating with our consumers. For years we have noted that the new consumer does not want to be "sold" to. Never has this been truer than today."
How can we show empathy without seeming disingenuous? How do we offer value without seeming opportunistic? Which mix of channels should we use?
Finding the right mix of data and humanity will be the ultimate brand-hack in the post COVID-19 world. It is my objective to ensure you find your way through this storm.
My clients love that conviction, but more than that, they love the partnership. I work to ensure your message, your values, your brands find the right path through these difficult times. I and my team will become an extension of your team. I believe we need to immerse ourselves in your organization from top-to-bottom, that is how we will achieve and exceed your goals.
Call 1-416-648-2203 for more information.