Content is king. We've all heard the catch phrase, but what does it mean for my business and how do I find the right idea, at the right time, in the right media. 

There is no doubt that companies are facing unprecedented challenges. Some that we can see and address, but also many challenges that we can't even foresee. But with conviction and strategy; by sticking to our brand values; we will come through stronger and healthier.

ideasLAB was created as a destination for small and medium sized business to find the help needed to navigate difficult times. Creativity with the right strategic direction will provide brand health and ROI. 

With more than 30 years in this industry, one thing I know for sure, "Current times are unprecedented."


Success today will require a new way of communicating with our consumers. For years we have noted that the new consumer does not want to be "sold" to. Never has this been truer than today." 

How can we show empathy without seeming disingenuous? How do we offer value without seeming opportunistic? Which mix of channels should we use?

Finding the right mix of data and humanity will be the ultimate brand-hack in the post COVID-19 world. It is my objective to ensure you find your way through this storm.

I work closely with my clients. I help find your voice and develop the content and direction you need to navigate this new world of brand content and conversation. It’s one thing to say you want to participate in the world of social media and digital marketing, it’s quite another to provide ongoing content that resonates and provides brand ROI. 

My clients love this conviction, but more than that, they love the partnership. I work to ensure your message, your values, your brands find the right path through these difficult times. At ideasLAB, we become the team you need. I believe we need to immerse ourselves in your organization from top-to-bottom, that is how we will achieve and exceed your goals. 

Call 1-416-648-2203 for more information or email